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Lesson #2: Cultural Context is Magic!

  • Writer: Vanessa Rebello
    Vanessa Rebello
  • Jun 25
  • 1 min read

We're looking for 10 lessons from 10 viral reels, and here's number two.



‘Nazar’ is the curse of envy; a widely held belief in India. Vir uses this cultural context, mixed with trending news (India’s got Latent) and humour (lol @ flying baby) to keep you so engaged that you gladly accept the Urban Jungle brand integration.


Lesson #2: Cultural context is magic.


Cultural context is instantly understood, highly relatable and intrinsically shareable – when done right. And Vir does it beautifully.


Created for @ urbanjungle_____ by Vir Saini

 
 
 

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