Lesson #3: Craft Matters

Here's number three of 10 Lessons from 10 Viral Videos.

This video has 11.3mn views and is absolutely captivating, even if the only editing you do is in your Whatsapp chat. Karen X Cheng uses her craft to seamlessly integrate Adobe Firefly features into this video in a manner that makes them seem intriguing and easy to use.

The ‘how to’ format provides real value to her viewers, and the sweet insta-friendly edit keeps everyone entertained.

Lesson #3: Craft matters.

Most influencer partnerships in India tend to be lazy.

Sort category influencers by follower count

> Give influencers product/brand/USP

> Slap on trending audio

> Add to ppt

But in a world where influencers push out a reel for you today and for your competitor tomorrow, maybe the selection criteria needs to change. Maybe craft is what makes you stand out.

Created for Adobe Firefly by Karen X Cheng.