Lesson #1: Simple Storytelling

We're looking for 10 lessons from 10 viral reels, and here's number one.

This Flipkart Minutes reel tells a simple, timeless story through a new lens. There’s no great hero’s journey, quest or even a conflict. Just a toothbrush, a toothpaste and a little love squeezed in.

It weaves in the brand gracefully – just a visual cue and a subtle callout of the USP. Goldilocks perfect.

The Instagram reels format allows for several kinds of storytelling (subject to attention spans) and this reel shows that you don’t always need cinema-style production and a three-act tale to win.

Shoutout to the sound design on this. Just because it is simple doesn’t mean it isn’t effective AF. Also, gold star for ‘uske baal bhi jhad gaye’ #lol

Created for Flipkart Minutes by The New Thing .