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Lesson #4: Try Shit
@Wahony finds his way to 10 lessons from 10 viral reels, at number four. To earn $900 to pay his increased rent, digital creator @wahony...
Jun 272 min read
Lesson #3: Craft Matters
Here's number three of 10 Lessons from 10 Viral Videos. This video has 11.3mn views and is absolutely captivating, even if the only...
Jun 261 min read
Lesson #2: Cultural Context is Magic!
We're looking for 10 lessons from 10 viral reels, and here's number two. ‘Nazar’ is the curse of envy; a widely held belief in India. Vir...
Jun 251 min read
Lesson #1: Simple Storytelling
We're looking for 10 lessons from 10 viral reels, and here's number one. This Flipkart Minutes reel tells a simple, timeless story...
Jun 241 min read
Nikhil Kamath invests in One Hand Clap
Earlier today Mumbai based creative agency One Hand Clap took to Instagram to announce Nikhil Kamath's investment in their enterprise.
The duo shared a carousel capturing their decade long journey in the creative industry with a caption that nailed their ethos - head down and back to work.
Jun 191 min read
Why Photodump Carousels Could Be Your Secret Weapon for Instagram Success
If your Instagram feed has been flooded with photodump carousels lately, it’s not just a trend- it’s a strategy. These multi-image posts...
Jun 42 min read
Is Zomato’s Social Media Dead?
In case you’re wondering why you haven’t seen Zomato pop up on your Instagram feed lately - it’s not you, it’s them. Zomato’s social...
Jun 22 min read
Amazon Just Turned On the Ads — Is This the Future of OTT in India?
Amazon Prime has some good news for marketers and not-so-good news for premium consumers. Amazon Prime Video introducing ads into its TV...
May 132 min read
Brand Delight: Swiggy's Dahi-Shakkar
Swiggy's Dahi-Shakkar campaign is a great example of creating brand delight, cost efficiently.
Jun 9, 20241 min read
2 hits and 1 miss from The Whole Truth's latest campaign
This morning the internet woke up to a new campaign from The Whole Truth and as expected, they did not disappoint. Hit #1: Authenticity...
Jun 7, 20241 min read
What’s a premortem and why does your campaign need it?
A “premortem” should be a non-negotiable step before any campaign. Imagining your campaign went wrong and then figuring out why will...
May 6, 20241 min read
WTF IS Nikhil Kamath getting right?
A deepdive into Nikhil Kamath's "WTF is" podcast and an analysis of what he's doing right and how you can do it too.
Apr 26, 20245 min read
Why No one Cares About Your Brand's Content
A quick look at some of the starting points of great content marketing. Content Marketing can be complicated, but a few basics can help you.
Apr 15, 20243 min read
What gets 5.5min+ average watch time across 10mn+ views
Coming soon...
Apr 15, 20241 min read
How this video with ~10mn+ views was created
Observation: 2021 - Along with medical staff, delivery people were a lifeline to Indians in the throes of the pandemic. Insight: Amidst...
Apr 15, 20242 min read
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